Excited About Boxes!
Posted on July 13, 2016
I can not believe how excited I got about our new unique boxes that arrived this week. I had a fabulous experience working with Claire Clarke from Smurfit Kappa Leeds who nurtured me through the process following my brief on what we were looking for. This was the end result!!
In keeping with our Yorkshire heritage we are currently introducing our favourite Yorkshire sayings on a number of lines within our range and we have applied this to our tea towel, our mugs which are coming soon and our A5 books perfect to log all those family recipes in. One of our best sellers is our gift bags and I wanted our customers to feel special when they received these so it was suggested that we used the sayings to create the box. In terms of the box being functional Claire invited me to visit the Smurfit Kappa innovation centre where a bespoke box was created to meet our requirements.
The end result is that the box is sturdy enough to withstand travelling through the post, it fits the gift bag in perfectly and it is tape free which will hopefully save a little time in the packing department. Claire worked closely with the ink manufacturers to ensure that the correct colour was achieved on the box and I have to say the colour looks great. So that said I hope the boxes are well received I am also looking at introducing a range of hampers to go in these boxes and if you have any ideas of specific products you would like to see in the boxes then please let me know.
Thanks for reading!